About Us
Hours spent studying the final illustration in Ben Hogan’s Five Lessons led to the first spark behind Stance Caddy. That Ravielli drawing, with its precise footwork and clean alignment, made me realize how many golfers still struggle with the very setup Hogan considered essential. I kept asking myself why something so fundamental—stance width, alignment, and ball position—still felt like guesswork for so many players, including me. That question grew into an idea, and that idea became the starting point for Stance Caddy.
The goal was simple: create a tool that removes the uncertainty from the setup so golfers can focus on making a better swing. Stance Caddy is built around Hogan’s philosophy of keeping the ball fixed off the lead foot and adjusting the trail foot according to the club. His approach offered a repeatable system, and I wanted to turn that system into something golfers could see, feel, and trust every time they stepped up to the ball.
What began as a concept sketched from a single image grew into a product designed to help golfers set their stance consistently, align with confidence, and take the guesswork out of footwork. It’s been a journey from idea to prototype to finished product, and if you’d like to see how it developed, you can explore the full progression on the prototypes page here.